How to Position Yourself as an Expert: Is What You Have to Share Enough? Thoughts onto Success
Do you have what it takes to be an "expert" an "advice guru" a "master in your craft"? Is what you have to offer valuable? Today I share how to position yourself as an expert. It's a ramble from the heart and an important topic. Listen in to the right or read the full transcript below of the podcast show.
Full Transcript of Today's Episode:
PLEASE NOTE BEFORE READING: I highly recommend you listen into the podcast show instead of reading through this transcript as this is done through a digital means. There may be errors in words, spelling, grammar and transcribing accuracy as a whole that don’t fully align with what was said during the podcast episode, so just keep that in mind. But, it’s here for you just in case you’d prefer to read through.
Hey everyone and welcome back to today's podcast show. Today I want to talk about how to position yourself as an expert or someone of influence or an advice guru, anything along the lines of that and even if you're not positioning yourself that way, this is a great podcast to just listen to because you do not need to have credentials, especially in today's world to help other people and that is the main point I want to get across in this podcast, but I'm just going to be going through just a few points on how to position yourself as an expert quote unquote. So a lot of us have this fear that we can't give people advice or we can't be, you know, a coach to somebody or quote unquote a guru or knowledge grew in a certain area of life because we don't have a master's degree, a phd credentials certifications.
We aren't millionaires, but that's not the case now. Absolutely nothing against credentials or certifications and doing that sort of work. I hope you're not getting me wrong. I mean, I have deep respect for academics, but I also know that that's not all there is to it. You can be a phd and you can have all the credentials and not know how to really relate with your audience, relate with your students and really make a deep impact and that comes down to communication. That comes down to authenticity and that comes down to what you're putting out there and what you're giving to another individual and there's people who are high school dropouts that have that capability that I've honed into that skill much more than people credentials. So that's all I'm saying is that you don't have to. If you do, wonderful, that's great, but you don't have to.
I have a feeling that I'm going to ramble a lot and probably get a little bit off topic in this podcast, so please bear with me, but I just want to make a few points here to let you know that you exactly how you are today with your life experiences and your past and the things that you've achieved and overcome. That in and of itself can help so many people. The thing is is that everybody relates and resonates with different people and sometimes people don't want to look up to someone who sold far ahead of them on the so to speak. Scale of success. Sometimes they just want to relate to someone who's one to two steps ahead of them right now in their lives, so if you imagine a scale, a metaphorical scale and the people you look up to that are crushing it in life and that you idolize and want to be like one day.
Maybe they're far along on that scale onto the right side and maybe you're somewhere in the middle, but there's so many people on the left side of the scale that are seeing you ahead of them and seeing you just a few notches up and wondering how you got there. You don't have to have everything figured out. Be a multimillionaire and have this massive reach and a certain number in your bank account and certain lifestyle to be able to help people. People who are on the left side of the scale or lower so to speak, they may be watching you just a few inches to the right and thinking, wow, how do I make that step from that to there where she is, where he is sometimes relating ourselves to someone who's way above in terms of years ahead in their personal story. Sometimes that's not helpful.
Sometimes it's helpful to resonate and connect with people who are just a few notches ahead of where you currently are. Now I hundred percent recommend surrounding yourself with people and surrounding your social media feed with people who are more successful than you or people who you're aiming to be like or the lifestyle and I'm not saying at all to compare your middle or your beginning to someone else's second version of their book. And often we compare ourselves to people who are 10, 20 years down the road or even five years down the road when that's not a fair comparison. We aren't comparing to when they first began and every master is a beginner first and if there is someone that you do look up to and you want to get there where they are, just do exactly what they did. Study them of course in your own way.
When I say that, I mean the strategies that they used, the logistics of it, all the steps in getting there and you're going to get there too. You just have to work at it. Anybody can do pretty much anything, especially if you have a phone or you have access to listen to this podcast show. I'm assuming if you have access to listen to this podcast show you have the resources and you can make it happen too. It just takes work so I'm just here to tell you that it's okay to not have everything figured out. You can still help people today. It's about connecting and relating with people and if you have the skills to really communicate that effectively, connect with them and make people feel like they're heard and also have the life experiences or the things to show for it yourself. Or if you haven't done it yourself, have done a ton of research in how to do that.
That's also as credible. I mean you can be an expert in the way of, yes, this is what I've done, this is the evidence, this is the proof, but you can also be an expert and some sort of advice guru on people who are wanting to achieve a certain goal and you've read all the books and put together all the information and research on that particular subject. You yourself don't have to do it to be a leading expert in that topic. I mean, think about some of the biggest books on finance. A lot of the authors weren't rich when they wrote those books. However, they did a lot of research on that topic and put the book out there and that is what in turn made them rich afterwards, but it's just to show that you don't have to have the results to be able to help other people in that topic.
Now I want to give you a quick example. Say weight loss. Someone who has 200 pounds to lose, or 100 pounds to lose, or even 50 pounds to lose. We'll see somebody who's lost 20 to 30 pounds and kept it off as a godsend. They're gonna say, well, teach me your ways because you've done part of it, so if they still have a lot of weight to lose and you've lost a little bit, you can offer them some help in that topic, right? Because you have come along in that way. Now somebody who's lost 200 plus pounds may not be approachable for someone who's wanting to lose 100 pounds right off the bat because they want to learn how to lose the first 21st, so you just have to know more than the person looking up to you. You don't have to be the top of the top and the absolute number one best in that area.
You just have to know more than your audience or more than the person you're trying to help in that particular area, and you don't have to be Uber Mega successful or the best at it to start out as an expert. It's how you connect with people, it's how you communicate and it's how you truly have that desire to help the other person. If I just have five to 10 pounds to lose, eight may not be necessary or even make sense for me to talk to someone who's lost 200 pounds. It may be way more worthwhile for me to talk to someone who's lost 10 pounds and kept it off. Right? So you have to understand that everyone is going to relate with a different person on their journey and if I'm in the creative space or if I'm a Youtuber, I want to learn how to do my first collaboration, not land a $2,000,000 brand deal right off the bat.
So think about where people are at and know that everybody can help somebody else. No matter where you're at, you have skills and you have life experiences that you can teach to other people. You have gifts, you have something that makes you special, something that you've gone through that other people can resonate with. You don't always have to be so far along the line. In fact, a lot of people prefer talking to people who aren't so far down the line because they're more relatable in where they're at in their life. Right? Then. Now, I'm not saying that everyone should just believe everything that everyone is saying. I'm just saying that almost everybody and yes, actually I take that back. Everybody has something to share to help somebody else because your experiences, your past, your life is unique to you and you've overcome some pretty crazy things.
You have to really think about the things that you've overcome and the things that you can shorten the learning curve of for somebody else that you figured out that you struggled with and that now you can think of, hey, maybe someone else is going through this and yeah, maybe I'm not all the way far down the line, but I'm a couple notches above this person and I could help this person and I'm not coming at this from an egocentric, you know, all type of perspective here. I'm coming at it from a service perspective that you do not need credentials, certifications, or any letters behind your name in order to help people, kindness and knowledge and sharing the knowledge that you have is where the humanity is at. Now, if you're doing this as a profession, I 100 percent understand that you also need to get paid for what you do because of the value you're bringing to people and that shouldn't be seen any different.
If you're buying products from a store or you're buying intellectual knowledge from someone else, it's the same thing. We live in a new world in a new age where knowledge and coaching and advice can really change the course of someone's life and you really have to ask yourself, what is that worth? If you can save a marriage, I am sure a couple would pay millions to save that love. So you have to understand too that yes, I'm saying that knowledge and sharing, all these things are great and of course kindness is free, but at the same time, we need to respect that. People do this as a profession. Now that is another topic in and of itself, so let's just get back on topic. You don't need to have formal education and you don't need to prove a certain amount of money or a certain amount of followers or likes to be able to help someone.
So I would say the way to position yourself as an expert is to just start helping people to just start putting things out there into the world and when people ask you, hey, that's a really cool recipe. How did you make the transition from this type of eating to this type of eating? You don't have to have six cookbooks out to help somebody with a recipe and who knows? Maybe that niche or maybe that passion of yours can turn into something, but again, you don't have to turn everything into a business either. I just see this everywhere. That kind of hesitation that people have to start a podcast show or to start a youtube channel or to start a blog and to start doing things in the expert industry and it breaks my heart because you don't need to be 60 years old to be able to help 50 year olds.
You can be a 25 year old, 30 year old person and you can be helping exact so you can be helping ceos. It's about the knowledge that you have, the work that you've done and what you can bring to the table. It's not that you have to be the best. It's not that you have to be older, that you have to be quote unquote wiser. It's that you have to put in the work and you have to deliver results for people and if you can position yourself in a way where you communicate that effectively and you are authentic and you have something to show you have some sort of people that you have helped down the line. You don't have to be all the way to the right side. You can be where you are on that scale. However, he want to put it, and again, regardless where you are on that scale, that does not determine your worth as a human being at all.
It just determines that there's only been a certain amount of time put into something for you. Whereas someone else further down the line, maybe put 10 years into it, 10 years of hard work and dedication, nothing is an overnight success and usually we see it that way, but we do not see the blood, sweat and tears and time and discipline that goes into someone becoming who they are. You know, we see people like Tony Robbins and we think, wow, you know, everybody knows who he is, and even then, not everybody on the earth will know who he is, but he's extremely popular, but know that it's years of work that he's put in. It's not that Tony Robbins just became Tony Robbins overnight. He has put in so much work and years and years and years into what he is today. So when you see people, celebrities, experts, influencers, look at and scroll back to their first book, their first video, the first audio recording their first podcast.
Don't compare yourself to what their end result is. Compare yourself to how they began and how they did it, and just understand that when you feel lost and you feel like you're not doing enough and you're not high enough on that scale and you're not where the people you look up to are right now know that you're not lost. You're literally just in the early stages of it all like they too were. So there's no point in comparing yourself at that. Just start. If you want to start something, you have to just do it. The key, honestly, to success from all the things that I've learned along the way is to begin before you are ready, because action is where the magic is. That's how you get better at what you do and your craft and your art. So I hope this podcast just inspires you to know that you too can be an expert, a guru, a creative, a coach, an author, you name it, whatever you want to call it.
You can master things too. It's just about being able to help somebody that sees you a little bit further along on that metaphorical scale of success or life or that particular topic that they're wanting help in. Not that you have to be the absolute highest, top, best performer in that area. Now I'm not saying to settle for mediocracy. You guys know how I feel about that aim for excellence, but at the same time do not allow excellence or perfection or the fact that you're not number one to begin with, stop you from even starting the majority of people who don't rise up the ladder and don't climate and don't start something. The reason is because they're scared to start at the bottom and they don't like being seen a low and they don't like being seen at zero followers or zero subscribers or at the bottom.
But you have to start at the bottom to get to the top right, so don't ever not do something just because of your ego getting in the way of being portrayed or looked at in a certain way. A lot of people just don't start because they don't want to be seen at the bottom, but they don't realize that nothing will happen unless they make that first step. So I hope this inspired you to help people in the ways that you can, regardless of your credentials, regardless of your credibility, quote unquote, regardless of your age, regardless of your gender, your sex, your race, your ethnicity, regardless of the state you are in your life today because you can't allow your life today and the circumstances of your life is in today. Dictate what is going to happen tomorrow and what your life can become and unfold as you have to keep your mind open minded and you have to think big and you have to use your energy in certain ways during the day.
And one key component I want you to take away too is that people who are driven to succeed and live a happy life, a truly happy, successful life, they have mastered the essence of choosing one thought over the other and stripped down to it. That's what it comes down to. Choosing one thought over the other, choosing to do one action over another, choosing to go for the run in the morning instead of sleeping, in, choosing to work on their ebook instead of putting it off again, choosing to eat a little bit healthier than eating junk. It's one thought over the other. And if you can master how to choose one thought over the other, you are going to be way ahead and on your way onto that success that you so deserve so that you can help other people then do the exact same thing as you in their own way. Okay, that's enough rambling for me today. I hope today's podcast have resonated with you and I cannot wait till the next one. Take care!
Sending you BIG love today & always!
My whole heart, ♡
The Happiness Approach Podcast
Want inspo-on-the-go? Listen to the audio version of this blog post here ♡
In this podcast episode, I share with you how to position yourself as an expert, what it takes to be successful and how you can share what you have with the World!
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Today's QT's: Quote-ables & Takeaways from today's podcast episode & blog ↴
“The ability to choose one thought over another is the hallmark of success, genius and everything you're after.”
“We all resonate and connect with different people at different stages on the continuum of success. Where you're at right now is more than enough to help someone else who's watching you from one or two steps beneath you.”
“You do not need a certification, credentials or letters after your name to start influencing and helping others succeed in what you're passionate about.”
“How to position yourself as an expert is to begin before you're ready. To give what you have from a place of authenticity. Deliver. Work. Prove yourself by what you do. It's in how you make people feel. The results you get, both yourself and the results you drive for others. Start serving. The positioning will come after you take the first step.”
“Sometimes, we'd rather gain help from someone who's just a few steps ahead than someone who's so far down the line that it doesn't even relate to us, yet. Just because you aren't at the top with 20 years behind you, the most famous or the richest from your area of expertise, doesn't mean you can't help others out with what you do have to offer.”
“Don't compare your chapter 1 to somebody else's second book. You'll get there, too. You just have to work at it.”